This episode of the Chevrolet Musical Moment program August 25, 1938. Kay Thompson performs. Chevrolet used music to attract car buyers. In the 1930's Chevrolet dealers could by syndicated episodes of Musical Moments to broadcast in their local market area. This underscores one of the biggest differences between Chevy and their rival, Ford -- marketing. Musical Moments was produced by the World Transcription Service in 1935 and 1936, and local Chevrolet dealers could pay (or, possibly were required to pay) for them to be played over their local stations. Music was provided by David Rubinoff and his Orchestra, who were veterans of The Chase and Sanborn Hour and Rubinoff had his own program on NBC during the same period as the Musical Moments broadcasts (Rubinoff's $100,000 Stradivarius violin was nearly as famous as he was). Announcing duties and the description of the latest Chevy models were handled by Hugh Conrad or Graham McNamee. Fifteen minutes of music might not have been enough to get you to by a 1936 Chevy for Christmas, but it certainly could have put the notion in your brain! (These notes were from OTRcat.com) Kay Thompson (born Catherine Louise Fink; November 9, 1909 – July 2, 1998) was an American author, singer, vocal arranger, vocal coach, composer, musician, dancer, actress, and choreographer. She is best known as the creator of the Eloise children's books and for her role in the movie Funny Face.
